Introduction to Chairman Yue Liangchao

Personal Profile

Yue Liangchao, Founder of Yue Laodi, began his culinary career in Suining in 1995.On August 28, 2021, Yue Liangchao established the brand “Yue Laodi” under Chengdu Yue Laodi Food Co., Ltd.

 

Professional Experience

Yue Liangchao serves as the chairman of the Board of Chengdu New & Old Customers Commerce Co., Ltd., Sichuan Yue Laodi Premium E-commerce Co., Ltd., and ‌Shuangliu Yue Laodi Frozen Products Operations, among others.

He is a shareholder of Chengdu New & Old Customers Commerce Co., Ltd.

He holds an executive position at Chengdu Yuelaodi Food Co., Ltd.

He is an executive at Chengdu New & Old Customers Commerce Co., Ltd.

He serves as an executive at Sichuan Yue Laodi Premium E-commerce Co., Ltd.

 

Personal Narrative

Yue Laodi founder Yue Liangchao started his apprenticeship when he was 15 years old.

Yue Liangchao, the founder of the Yue Laodi brand, began his apprenticeship at the age of 15.

In 1995, he began to devote himself to the catering industry in Suining, with lofty dreams in his heart, eager to carve out a niche for himself in a big city.

In 1999, Yue Liangchao, along with his family, made his first trip to Chengdu to try his hand at running a business of mackerel and chicken by-products. However, due to family reasons, he had to return to Suining to continue his catering business.

In 2003, Yue Liangchao entered the catering industry at Chengdu Railway Station. Unfortunately, the outbreak of SARS in 2004 forced his store to close and he returned to his hometown in Suining again.

In 2005, Yue Liangchao, in pursuit of his dream, was willing to give up all the equipment of his catering company in Suining, and with his wife, children and only 11,000 yuan, he went to Chengdu for the third time. In Chengdu, he learned from his sister who was in the frozen food business and assisted with her work, gradually mastering the way of running the industry. Ultimately, Yue Liangchao decided to go it alone and start his own business.

In 2013, "Yue Liangchao" reached a turning point in its development. Eight years had enabled "Yue Liangchao" to firmly establish itself in the frozen food market of Chengdu and also experience a small peak in its business. The original stores were unable to meet the purchasing demands of customers, so Yue Liangchao began to further plan to open branches in different regions and vigorously recruit new employees. "Brother Yue" began to develop in the direction of evolving from an "individual business owner" to a "corporate enterprise", and made detailed plans and layouts for the establishment of the company.

The constantly developing "Yue Liangchao" takes Baijia Market as its anchor point and spreads to all parts of Chengdu, gaining a large number of loyal customers within the Chengdu area.

In 2015, a branch was opened in the Qingbaijiang market, further laying the foundation for a foothold in the greater Chengdu market.

In 2018, the performance of "Yue Liangchao" 's branch stores became increasingly encouraging. To better expand the market, "Yue Liangchao" officially entered the Haibaowang store and established a professional sales team to achieve personalized management and constantly try to stimulate the brand's new vitality. Taking Baijia Market, Qingbaijiang Branch and Haibaowang store as anchor points, we will continue to expand throughout Chengdu and even the whole country, and thus start to prepare for the trademark registration of "Yue Laodi".

In the early stage, to save costs, I got up very early and went to bed very late every day. There is one thing I remember very clearly. At that time, 25 pieces of goods were sent from the market to Huayang Bus Station for shipment. The rain was really heavy. The goods, vehicles and people combined were at least 2 meters wide. It was really not easy, but I believe that after the rain, there will always be a rainbow.

By 2020, in order to further enhance business efficiency and promote the rapid development of the industry, Yue Liangchao, through his Chengdu Yue Laodi Food Co., LTD. (the organizer of the Yue Laodi brand), invested in establishing a one-stop online shopping mall for hot pot and barbecue ingredients - Sichuan Ingredients Mall and Yue Laodi Selection. The platform aims to unite more industry merchants, relying on the power of the Internet, to jointly promote the prosperous development of the catering industry in Sichuan.

 

Business philosophy

Yue Liangchao, with strict quality management as a guarantee, orderly manages the product process and technology to ensure the stability and safety of product quality. By leveraging the advantages of standardized procurement and a traceability system, Yue Liangchao ensures the freshness and safety of ingredients from the source, and is committed to providing various high-quality ingredients for catering businesses. The brand "Yue Laodi" founded by Yue Liangchao mainly offers over 1,000 types of products and has cooperated with more than 300 catering stores.

 

Character vision

Be dedicated to making high-quality ingredients, always adhere to honest operation, and win trust with quality.

Adhering to the use of high-quality fresh ingredients, unique raw material formulas, modern management and humanized services, we are committed to ensuring that every cooperating catering business no longer worries about the quality and safety of dishes.